DErek wood realty

Decatur's Hometown Realtor

Derek’s business was expanding quickly and he had outgrown his initial web presence. He came to INMO to help him create a fresh online home for his agency.

INMO worked with Derek to understand the underlying goals and motivations of potential clients and built a brand and online experience to met the needs of homebuyers and sellers in the Decatur market.

Challenges

DISCOVERY & STRATEGY

Derek intuitively understood his clients, yet didn’t have specific positioning and segmentation data.

Redesign

He wanted his brand and site to reflect the caliber of homes and service he provides his clients.

User-Focused

Realtors sell themselves as a service. The site needed to balance showcasing Derek with the properties.

Solutions

DISCOVERY & STRATEGY

INMO conducted a competitive market analysis and developed buyer personas to inform the redesign.

Redesign

A contemporary typeface and a bold execution highlight the heart of the business – Derek and his investment in each client.

User-Focused

We determined clients were drawn to images of clean, modern home interiors. We balanced imagery with quotes highlighting Derek’s personal approach.

INMO developed and executed a marketing strategy and design that delivers. With INMO, you’ve got a top-notch partner who understands the intersection of business and creativity.”

Derek Wood, Owner
Derek Wood Realty

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